Pet Business Management Program

Often times, due to the vocational nature of our industry, we aren’t so hot on the business aspects of our businesses! It’s no lie, running a small business is challenging and certainly not for the faint hearted.

This becomes even more challenging in our industry where we don’t have a lot of standards defined; it can be hard to know which way to turn. Never fear, this course will provide you with straight-forward advice and tons of support resources too.

Running your own small business means that you are the manager, marketer, HR, operations and procedures manager, head of sales, book keeper, customer service rep...and the rest! This is certainly daunting and we all need all the support we can get. 
This course program provides you with lots of guidance in all these areas and plenty of directions to seek supports and other helpful resources. 

We've been there and done it, so we know the mistakes and pitfalls, and we can help you learn from our wins and fails! The more awesome, ethical and professional businesses we have in this industry, the better! More dogs and their people win! 

Goals of this course: 

  • plan your business
  • design procedures for running day-to-day business operations
  • build marketing plans & campaigns for your small business
  • demonstrate an understanding for different marketing strategies & methods
  • develop appropriate policies & procedures for your pet business
  • construct a safety statement & risk assessments
  • develop & demonstrate ethical and responsible practices
  • understand industry structure and roles, and the complexities of a new & developing industry

You get:

  • 24/7 access to the course online area, from anywhere, for four months
  • multiple media learning resources for viewing and downloading
  • comment facility at the online course area for participation, enquiries, interactions
  • access to a private Facebook group for real-time feedback and guidance
  • regular live online meetings scheduled to suit group participants
  • ongoing online interaction with fellow-students and your tutor as we take this journey of discovery together

Submission of final assessment work is optional but you are encouraged to work through assessment and self-evaluation to support knowledge development and skill building.
As this is a self-paced course, the level of participation is up to you. There may be times when you are more available and other times when you have less availability. Obviously, to get the full benefit, we encourage the fullest possible participation.

After successfully submitting completed final assessment work, you will be awarded an AniEd certificate of achievement.

Course Details: 


You can start this course any time and dive right in. This is a self-paced course so once you complete enrolment, we will send you access details to the online course area and you will be good to go!


Anywhere, any time! This course is entirely online so you can participate when and where you like….from your sofa…in your PJs…
You will have access to all the course materials to download to your device so you can work even without an internet connection.


While we talk a lot about the practicalities of managing a pet business, we also emphasise discussions of ethics and devising professional codes. We are concerned for the direction of our industry in a number of capacities, including in the sometimes misguided nature of services presented as a way of improving animal welfare.

For example, services that prioritise large numbers of dogs in groups may not be conducive to canine welfare at levels that make good business sense. We discuss these topics and encourage those interested to participate so we can develop approaches to maintain business and welfare.

This course is perfect for those starting out and for those with established businesses looking for a boost and some further structure.

How long? 

This is a self-paced course and you will have access to the online course area for 4 months. We don't put pressure on learners about deadlines so this is individual and can be discussed with each learner. 

How much?

This course costs €150. 
You can pay the entire fee or via an agreed payment plan. Payment & terms details here
Course fees must be paid in full before you can access the online area. Please read the terms at application carefully before committing as there are no refunds, full or partial, for any reason, after you have been given access to course materials. 

What will I learn about? 

This course program designed to be directly applicable to business straight away; we are applying course content to business development on an ongoing basis. 

This program is made up of four course components that you work through consecutively.

Course Content includes:


Component 1: Business Planning & Management

  • business planning
  • day-to-day operations
Component 2: Introduction to Marketing for Pet Pros
  • marketing planning
  • marketing strategies
  • marketing methods

Component 3: Business Operations, Policies & Procedures

  • health & safety
  • animal related legislation
  • management responsibilities
Component 4: Responsible Dog Business
  • responsible business practice
  • our industry, roles, & responsibilities

If you’re ready to go, we would love to have you!

Once payment has been received, you will be provided with course access. There are no refunds, whole or partial, available for course fees once you have accessed the online course area.